You don't ever have to mislead someone to sell stuff. If you do, it will keep you from being happy with the work you do.

Before you copy anyone else, make sure they share your goals, vision, and priorities.

All traffic strategies work for the right person at the right time in the right place, even the ones that make no sense.

If someone tells you a tactic or strategy is dead, they're trying to sell you something. Odds are very high that the thing they mention works. Well.

The harder a thing is to do, the better it will work.

Lazy is the way of the web, so put forth a touch more effort than others, and you automatically become the easy choice.

You don't matter until you're helping. Then, you only matter as long as it continues.

Be strategic with your content because content alone is not a strategy.

You can't help everyone (with very rare exception), and even if you can, you should target whoever you help most.

Traffic is just math, and the more you can pay to acquire a customer, the more likely you'll win.

Our attention spans have shrunk. Something that worked 8 weeks ago can easily be repurposed and should work again.

You're the reason. For almost everything. If you can't fix it, get out of the way and find someone who can.

None of the big companies owe you anything, and if you're not paying for it, you're the product.

Most funnels are garbage and are designed based on useless data from the early internet. Create fun, cool experiences and customers will love you.

If you're not paying, you're praying. Organic traffic is great, but you have no control. Get some basic ads working to control your sales flow.

Your business is a series of processes. Lead generation, sales, marketing, follow up... Any one that you ignore costs you money.

Deviating from what everyone else does could be enough to make you stand out.

Algorithms can change and destroy you at any time. Do everything you can to control your reach and flow of traffic.